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Boosting instore traffic online
Australian retailers looking to boost in-store foot traffic must ensure they have an effective online search strategy, with up to 82 per cent of online users who use search to find a product saying they will go into the store to buy, according to new...
Uphill battle for auction sites
EBay remains Australia's most visited auction site according to Experian Hitwise's Top 20 auctions industry list.  The category features online auction websites, plus websites that advertise auction houses and upcoming auctions. document...
Online shopping gets face to face makeover
Telstra has launched a new 'buy online, collect instore’ service to make online shopping easier and more reliable for its customers.  Karen Ganschow, Telstra executive director, relationship marketing, said the new service combines the c...
Retailer brings website to life
Toys R Us has launched an online 3D concept to promote its partnership with Disney for the 3D digital release of Toy Story 3.  Developed by Citrus, the new site is designed to drive traffic instore to pick up 3D glasses to view the site in it'...
Wow, a new promotion
Online entertainment retailer CD Wow has promoted Anthea Cohen to head of online marketing.  Cohen was previously marketing executive at CD Wow for two and a half years and her appointment marks a restructure of the marketing department. She ...
Tweet reward for book reviewers
An Australian retailer is harnessing the power of Twitter to boost brand awareness.  Dymocks has increased its Twitter followers by 100 per cent in under two days through a new social media campaign. The Dymocks Tweet a Review campaign ru...
Aussie retail dollars head overseas
Australian retailers who continue to ignore online shopping are handing Australian sales to overseas businesses, is the word from Mark Harvey, MD of Australia's Online Retailer Expo and Conference.  A survey of web retailers by US-based Inte...
Virtual fashion site takes flight
Fast fashion youth retailer Dotti has launched a new social community website, Dotti Nation, to promote loyalty and social interaction among its fashion obsessed 16 to 21 year old female customer base.  The new site incorporates Facebook Con...
Aussie DDS opens e-store
Big W has launched Big W Online, an online store offering access to more than 4000 items from its range.  It is Australia’s first discount department store retailer to offer such a high volume and diverse range of products online. J...
Internationals dominate toys online
When it comes to toys and hobbies, stalwarts of the sector are winning out online according to Experian Hitwise's Top 20 Toys and Hobbies list for the week ending May 1. Lego tops the list with 8.92 per cent of Australian visits, followed by Barbi...
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