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Franchising's annus horribilis
The franchising sector has had better years... does 2010 promise rosier times ahead?   A lthough the franchise sector abounds with hype and optimism, 2009 was not one of its landmark years. A winding back in financial support packages fo...
Key rules for selecting sites
Every franchised retail chain faces the challenge of how to select sites for expansion for best effect. Here’s some advice, writes Peter Buckingham*The two big questions we are commonly asked before a territory planning project commences are "H...
The Coffee Club's secret to success
Constant evolution is the key to The Coffee Club’s ongoing growth.  The recipe for the perfect coffee franchise? Take excellence in service, a commitment to staff training and strong branding - and mix in more than 200 passionate franchise...

Posted in Branding

Christmas in September
Christmas is still four months away, but Australians are already beginning to research their Christmas purchases online. For retailers, this means getting ready for Christmas now - and testing your online strategy well before the Christmas rush, writ...
Marketing for a recession
The key to managing your marketing strategy in these difficult times is to be more proactive and if possible reduce the costs at the same time. Is this possible? The answer is a resounding yes.
COMMENTARY: 3 types of shopper in a recession...

In challenging retailing times, shoppers have split into three distinct behavioural categories, explains Crossmark Asia Pacific CEO Kevin Moore...
Freedom launches new campaign

Freedom Furniture this week launches a multi-media mid-season campaign tagged “Replace Everything”.
Why franchising is surging in the midst of the downturn

After several low overall growth years for retail franchising, 2009 may well see a renewed vigour in the sector.
Daring franchise rollouts


Despite the pall of gloom hanging over the economy, it appears Australia is in the midst of a franchising boom.

"My word is my bond."

Great sentiments. Or, are they a nostalgic recall from the past? How sad that recent experiences within the context of the global finance turmoil have prompted fears and reservations about verbal commitments which have been given.
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