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Branding
Gucci reigns as the world's most coveted luxury brand

A new global luxury brands survey conducted by The Nielsen Company reveals the world's most coveted luxury brands and finds that Gucci, the flagship brand of French luxury group PPR, is number one.


Behind Jurlique's rebrand

Aged wood, potted seedlings and galvanised steel – Aussie beauty company Jurlique reinvents its retail offer to resemble something closer to home…


Demand soars for CRM solutions

The software market for Customer Relationship Management (CRM) applications is likely to almost double in five years, according to a new report.


Topshop’s turnaround

Jane Shepherdson, one of the most important women in British fashion, shares her tips for success with Australian retailers …


Gap gives up on Forth & Towne

Clothing specialist Gap Inc. is closing the US Forth & Towne chain that was intended to help the struggling retailer sell more clothes to older women.


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Advertising
 
Glossy offers - catalogue advertising

What makes a catalogue valuable reading material that will drive sales as opposed to instant fodder for the recycling bin? Here’s some valuable advice for anyone considering launching a catalogue as a marketing tool, or wondering why their current catalogue is not doing as well as expected.


New ads for a new era

Whether money is best spent advertising a retail brand, product or price has long been a dilemma for retailers. Experts now believe a new approach is needed to reach communication-soaked customers.


Leverage your levy

‘Marketing levy’ is a phrase that can ignite great passion in retailers tenanted in shopping centres, not all of them positive. An ex-centre marketing manager reveals how retailers can get better value from their marketing levy.


Mistakes in Retail Advertising

When it comes to advertising, the gurus reckon that even the big players are not getting it right….


 
 

 
Marketing
 
8 influences on marketing in 2008

2008 will be a tough year for US retailers.


Demand soars for CRM solutions

The software market for Customer Relationship Management (CRM) applications is likely to almost double in five years, according to a new report.


Globe says there is still work ahead

Globe International says sales and profit will rise this year due to demand for its skateboard brands.


Managing marketing channels made easy

Measuring and managing marketing channels is paramount to any company serious about its brand or product exposure. Here’s how to make every marketing dollar count…


Customers compete to spend a night in Ikea

An Ikea store in Norway is running a competition where winners get to stay overnight in one of its stores.


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Franchising
 
Top 50 franchises

Fifty franchises stand as glowing examples of what franchising can achieve, but higher costs and tough competition are making an increasing impact on the model’s success.


Successful franchisors share their insights

Successful franchisors talk about passion, partnerships and finding franchisees with the right attitude.


Is fashion franchisable?

Is fashion franchisable?


Chinese exhibitions draw 24,000 potential franchisees

The Chinese are showing growing interest in franchising concepts from off-shore.


ACCC sets record straight on franchising

New online information outlining the Australian Competition and Consumer Commission's processes for investigating complaints about franchisors has been launched.


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