I’ve discussed the importance of being accessible online before – in the context of making your brand accessible to consumers. Building on that idea, it’s worth taking the time to consider this concept on a more technical level: how...

Attribution is a discipline which is coming to a marketing ROI meeting near you. Still relatively unsophisticated in Australia, it is a key focus of any successful multi-channel retailer in the US and UK, where return on marketing investment is perma...

Online price comparison has been fantastic for online shops, enabling products to be easily discovered and marketing to be easily measured all the way from click to conversion. Until recently, offline merchants were largely left out of the loop. Thi...

There are many different approaches to search marketing, and so many different levers to pull to cater for different strategies. It’s understandable that people feel overwhelmed when making decisions, or disappointed when looking at results. A ...

I hope the holiday season is proving to be good for your business. Before we know it we will be in a new year - and a new decade. The start of the 10s. So what will happen next year in the Australian retail landscape? I’ll take a stab:  1....

If you’re handing out labels, 2009 was arguably the year of social media (in the Internet world, at least). Everyone and anyone seem to be climbing on the bandwagon at the speed of light. If you don’t believe, check out this nifty social ...

In retail, content is a collective noun for many things. Today these many things have many names - such as images, assets, product information, SKUs, barcodes, EANs, merchandising, pricing, sales collateral, training, inventory, catalogues, user guid...

There are some interesting technology applications which link traditional campaign media, such as catalogues, to mobile phones and the internet. Two worth keeping a watching brief on are Augmented Reality and QR codes. Both are in the early stages of...

There are some very clear trends in retail today. There is a proliferation of new channels and new competitors, increasing the complexity of marketing. This is compounded by the significant fragmentation of media now delivering sub-optimal ROI on mar...

The importance of location for physical stores is replaced by the importance of search ranking in the online world. There are two ways to get onto the first page – a paid listing and natural or organic listing.

If you have any expertise in the products you sell; you should blog. If your retail brand represents anything to do with trust, advice, or experience; you should blog.

If you have added, or are about to add, online shopping to your business then your multi-channel journey has only just begun and you need to know more about cross-channel retailing. What is the difference?

It is the mantra that we hear time and time again, and we know that the optimal strategy is actually a balance of both. When using this philosophy as applied to web traffic, at some point the reduction in quality in favour of quantity becomes sub-optimal. The real question is, “how do you find that point?”

Following on from ensuring your retail marketing messages are both Accessible and Available (where and when people are looking), this article deals with the Applicability of that message to the recipient. Applicability, or relevance, is a key ingredient to effective digital marketing.

Following on from ensuring your marketing messages are Accessible where people are looking, as addressed in the previous accessible marketing article; these messages must also be Available at the time people are looking.