I’ve just got back from a trip to the US that included a sweltering week in New York. Not having taken a holiday for a while, it was interesting to experience retail purely as a customer, and to do so in the company of my wife and daughters...

A colleague recently sent me a presentation showing how the logic of the design and layout of Disneyland could be used in the design of computer games. It wasn’t much of a stretch to see how the same logic could be applied to shopping centres. ...

Details keep me awake at night. They whisper things in my ear and worm their way into my dreams.I really used to believe that the devil was in the details and as a result distanced myself from them and delegated all responsibility for them wherever p...

In my last post I discussed the feminisation of the retail marketplace and how gender roles are changing in the world of shopping. I quoted Paco Underhill who says that men’s status in the family is increasingly becoming that of “an exoti...

I recently was asked to give a presentation on feminising the in store experience. A relevant topic as women now account for 85% of all consumer purchases. For food this goes up to 93%. But it’s a more complex subject than meets the eye. ...

Three seconds is a long time in retail.  I recently attended an insightful, not to mention sobering, presentation by a company who performs eye tracking research. Eye tracking is essentially following where a customer’s eyes go to when the...