A new e-course to help advance careers for Marketing at Retail professionals has been launched by POPAI. 

Those involved in the day-to-day world of marketing at retail can stay on top of key issues and trends using the new program, P.O.P e-Course.

POPAI, the Global Association for Marketing at Retail, is offering the interactive, self-guided package to brand managers, retailers, advertising agencies, point of purchase designers and manufacturers, suppliers of digital media in retail and those working in educational sectors.

The program comprises six 45-minute modules covering topics including Retail Environment, Shopper Behaviour, Types of P.O.P and Digital Media in Retail. There is a brief test at the conclusion of each module and a certificate will be issued upon successful completion of the course.

P.O.P e-Course is available now and for $125 + GST for POPAI members and $195 + GST for non-members. To book a course visit POPAI’s new website www.popai.com.au and follow the links.

Source: POPAI