Retailer David Jones says it has secured exclusive department store rights to the Carla Zampatti fashion label.
The deal includes the rights to the Bianca Spender label of Zampatti's daughter.
"The agreement provides that both the Carla Zampatti and Bianca Spender brands will become department store exclusive to David Jones," the store said.
The deal will begin with the labels' Autumn/Winter collections in February 2010.
At the moment, the Carla Zampatti and Bianca Spender labels are available in 15 stand-alone stores throughout Australia as well as through department stores Myer and David Jones, the retailer said.
"Both the Carla Zampatti and Bianca Spender brands will exit all Myer stores and become department store exclusive to David Jones as from Autumn/Winter 2010," David Jones said.
Zampatti said the decision to go exclusive with David Jones "is not a decision I have taken lightly.
"However, over the last few years we have experienced a great deal of success in our David Jones stores, and this exclusivity agreement fits with our strategy of growth," Zampatti said.
"David Jones has become a fashion destination within the Australian market. It offers the best national and international brands under one roof, it is committed to fashion retailing, it understands brands and has the management experience and track record of working with both Australian and international brands.
"I believe David Jones and its successful Home of Brands strategy is best suited for the growth of the Carla Zampatti and Bianca Spender brands."
Spender said the two brands were "so distinct, it's important our department store partner recognises and cultivates these differences.
"David Jones has given us the opportunity to further develop the Bianca Spender brand with dedicated spaces," Spender said.
"This commitment, coupled with the natural fit between our brands, has us excited about the new growth potential."
David Jones Group General Manager for Apparel, Cosmetics, Accessories & Footwear, Colette Garnsey said the deal would begin with the launch of the store's Autumn/Winter 2010 collections in February, 2010.
Over the past five years, the Carla Zampatti brand, which launched in 1965, has grown by 30 per cent within DJs stores, Garnsey said.
The Bianca Spender brand has been available in DJs since last year.
"We believe that when these brands become department store exclusive to us there is enormous scope to continue to grow the brands further," Garnsey said.
©2009AAP