Versace will unveil a directional new look concept store at Melbourne's Crown complex in November. 

The store is part of Crown's multi-million dollar complex wide upgrade, and will be located opposite Crown’s premium restaurants Nobu and Bistro Guillaume.

The new two level Versace boutique will span 300sqm and feature the latest Versace fitout. It will carry both womens and mens Versace ready to wear and accessories.

The Crown store will be the largest of its two boutiques in Australia.

Crown CEO David Courtney, said the opening of Versace along with the expansion and upgrade of its retail offering cemented Crown as one of Australia’s leading retail destinations. "Exceptional brands like Versace are an important part of our offer to high end international tourists and local customers alike.”