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| Korean train commuters embrace virtual grocery store |
   
Posted Date: 14/07/2011
By Springwise.com
Grocery giant Tesco has created virtual grocery stores enabling time-poor commuters to shop for groceries using their mobile phones while standing on a train platform.
Hoping to raise the level of convenience for commuters in South Korea, Home Plus — the Korean branch of Tesco — recently launched a series of the stores on subway platforms making the most of commuter's smartphones.
The virtual stores, constructed from large backlit billboards, displayed images of all the items one would expect to find in a standard Home plus shop.
QR codes were then placed next to the image of each product, enabling smartphone equipped commuters to automatically add the merchandise to their virtual basket by scanning the code.
The total order was then delivered to the commuter’s door once they returned home from work.
During the campaign Home plus online sales increased by 130%, with over 10,000 customers trying the stores.
According to Home plus, Korea is the second hardest working country in the world, making the need for a convenience-focused solutions particularly pressing.
Any idea that saves people time and effort, however, is ripe for adaptation anywhere.
A video below explains the premise in more detail:
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Thursday, August 04, 2011 by mpsingh
..yes for the fun part, do shop conventionally but for those terribly short of time, and for that mundane daily stuff, order at station and find it delivered at home in the evening..what great comfort !!!
..i am all for it !!!
Friday, July 22, 2011 by nikhil
very interesting, but the real fun of shopping is in walking in real shops and buy only what you need...
this is how it is going in Britain, single potato bar-code free Potatoes still available in Tesco-UK, and you just can't beat that!
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