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| Vending priceless books |
   
Posted Date: 21/02/2012
By Springwise
A Brazilian company is jumping on two prominent retail trends to produce a pay-what-you-want vending machine for books.
The brand, 24×7 Cultural, recently launched the initiative enabling customers to choose the price they want to pay via their subway station machines.
Pay-what-you-want pricing has been recently implemented in a variety of product categories, including restaurants, advertising services and hotels.
What's different with this idea is that it combines this with another widely popular trend of vending machines, seen implemented recently to sell everything from baguettes to second-hand wares.
24×7 Cultural has been selling books through vending machines for years in São Paulo subway stations and other locations.
Spanning a wide range of subjects and interest areas, books in the company’s vending machines are typically priced at BRL 5 (AUS$2.70).
In December, however, it began testing out a program whereby consumers can decide how much they want to pay for the books sold this way.
The pilot began in the Anhangabaú and Trianon stations on the São Paulo Metro and will be expanded depending on its success, according to a report in PublishNews.
The machines only accept notes as currency, and the smallest denomination commonly found in that form is worth BRL 2 (AS$1.09), meaning there is still essentially a capped minimum price.
According to Brazilian blogger Marcelo Duarte, sales at the promotional machines had already more than doubled within just over a month after the program’s launch, and most purchases are indeed paid with a BRL 2 note.
Read the full article on Springwise. |
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