New look Coffee Club | IR News

New look Coffee Club

Posted Date: 23/11/2012

By Inside Retail

The Coffee Club has unveiled its new look cafe at Sydney International Airport.

Indooroopilly Shopping Centre in western Brisbane is already showcasing the new look, and Brisbane International Airport is said to be next location to undergo the new fit out. The rebrand sees the new cafe use natural, warm, modern textures while still aiming to enhance each stores own identity.

The Coffee Club director John Lazarou said he is looking forward to seeing discerning coffee drinkers from all parts of the globe relaxing in the new look store and enjoying the new surrounds:

“Our brand is about 'inclusiveness' – everyone is welcome to enjoy the experience in The Coffee Club. The new look enhances the feeling of security and reassurance that our cafe's provide.

"Our business is growing internationally but we will retain an inherent connection to our local surrounds and customers. The care and attention we put into our cafes is why people love us and our brand. I do quite a bit of travel so I have spent my fair share of time in airport lounges that traditionally lack a warm, inclusive and welcoming atmosphere. The new design strategy meets the needs of the modern cafe customer who seeks a welcoming and relaxed experience” Lazarou said.

Franchise owners of the Sydney International Airport store, Jeremy Horne and Aaron Jack, said they were 'thrilled' to the best first to show off the new layout and design not only to Australian consumers but to international visitors.

"The design retains the familiar brand traits but design details are enhanced affording the cafe a fresh modern look. From lighting to fixtures, artwork to furniture, the elements that have been re-modelled will enhance the overall experience for customers and from our perspective, we will benefit from enhanced operations flow and efficiency” said Horne.

The Coffee Club now has 253 cafes across Australia.

Keywords: The Coffee Club

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