Gattari will be responsible for driving top-line revenue, fostering relationships with suppliers and technology partners and identifying growth opportunities for the company.

His appointment is part of the organisation’s marketing strategy to drive further growth and meet changing consumer demand.

“The demand to buy online will continue to grow as more consumers realise it’s a better way to shop, saving time and money. The Australian online retail market is growing quickly and eStore.com.au is well placed to benefit from this change and increase its market share significantly. I’m looking forward to an exciting ride,” said Gattari.

Gattari’s retail experience includes nine years at Harvey Norman’s computer and communications division where he was GM and oversaw the division’s growth from $12 million turnover to $565 million. Gattari also set up his own online retailing company, Smartbuy, which merged with Uniqueworld, an Australian technology company.

In 2002, he stepped down as CEO of Uniqueworld to set up Achievers Group, a boutique business development company. 

Last year, eStore.com.au reported a turnover of $46 million.