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| Fitness: a new frontline |
   
Posted Date: 31/03/2011
By Inside Retailing
If you’ve ever thought of introducing fitness and health products into
your store or have been wondering where the consumer trends in this
market are heading - now could be the
right time to seriously consider the opportunities.
According to
the organisers of the Australian Fitness & Health Expo which will
hit Sydney in April, the industry is in the strongest position it has
been in for many years, with a high level of support from community
groups and even the entertainment sector.
“Shows like The Biggest Loser and MasterChef, which is encouraging
people to cook at home, are helping to educate people about exercise and
diet,” said exhibition director Jon Perry.
“Community groups are
also turning the volume up on their fitness messaging in response to
Australia’s continuing fight with obesity and Sedentary Death Syndrome.”
“You only have to look at the Australian Medical Association’s
recent call for sickening ‘shock and awe’ ads to be used to fight
obesity to see that the issue is escalating.
“In response, the industry is set to grow, providing numerous new services and products.”
Perry said the next few months will see more fun fitness options hit
the market that help people forget they’re exercising and also holistic
combo solutions that provide consumers with physical and nutritional
help.
Other trends include:
* Cable-free, high tech options that make fitness easier are also on the rise – like
weight scales that wirelessly connect to your iPhone and allow you to graph your weightloss progress.
* Green fitness products – like biodegradable, recyclable yoga mats.
* Outdoor options that get people out of the gym and into the natural environment.
* With the continuing rise of obesity on children, fitness solutions
that the kids of today will actually enjoy are moving into the
spotlight.
* Options for seniors - we are all living longer with
the 90s becoming the new 70s. Solutions for this age group will continue
to attract more attention.
For those considering the fitness industry as a business
opportunity, the Expo will feature a dedicated business advice section.
This will include information about training, marketing,
technology and suppliers relevant to establishing and growing a business
in the industry.
The Expo will also provide retailers with an
opportunity to see some of the latest new trends and products emerging
in the industry.
The Australian Fitness & Health Expo is open only to those
working in the fitness/health industry on Friday April 15, with general
and trade admission on Saturday April 16 and Sunday April 17. The Expo
is open from 10am – 6pm on Friday and 9.30am – 5pm on Saturday and
Sunday. Entry for trade is free via pre-registration online while
general public can register online for a discount.
Visit www.fitnessexpo.com.au for more information. |
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