It seems that everyone is discussing the Global Economic Crisis. It has been the topic of every conversation in the past six months and it even has its own abbreviation – GEC. Industries are trying to stay afloat while getting the best return for every dollar they spend. How do you increase sales while trying to cut down on your outgoings?

Companies need to look at the options that are available within the market that will also fit their budgets. One of the best mediums to get your brand and products into the market is through catalogue letterbox distribution. It is cost-effective and offers a return on investment when strategies are executed correctly.

Media needs to keep up with consumer behaviour. How do you get your message out there when newspaper circulation is decreasing? People have less time to read or prefer to read the news online. More and more people are moving to Foxtel IQ or TiVo to watch TV. This fits in with their lifestyle and they can now watch the shows they want to, when they want to, while fast forwarding through the ads. Consumers want to know what is in the market, the price and a brief description.

Catalogues being placed within resident letterboxes allows companies to get their message and products to a mass audience in a short period of time. Approximately 7 million households can receive catalogues over two days. Companies also have a number of targeting options to distribute catalogues to the consumers who are interested in their products.

Catalogues are a convenient way to assist the consumer in making a purchasing decision. Residents without a ‘No Advertising Material’ sticker on their letterbox are choosing to receive catalogues. Delivering catalogues to home allows your consumer the opportunity to view offers, search for products and compare prices within the market.

There is no denying that this form of media works. We all see the number of catalogues in our own letterboxes increase during the week and brands conducting more than one distribution per month. Current customers see the need for this media as there is a spike in sales once the catalogue has gone out. In the current climate, the most important factor is ROI.

Think to yourself, are you getting bang for your buck!

For further details contact Alana Parrott, 02 9612 8377 or alana.parrott@salmat.com.au