Lasoo.com.au has completed its first ABA Web Audit to independently verify its monthly traffic figures to industry-agreed audit standards. Lasoo is the largest site in the online retail category to open itself up to the scrutiny of a web audit.The fi...

A well-trained staff base is the backbone of any retail business. Trained employees are more efficient than their untrained workmates. They perform their roles more professionally and are better equipped to deal with difficult and complex customer d...

Live from Email Evolution Conference 2010: Developing Successful Social Media StrategySalmat’s national sales manager of Targeted Media Solutions Sean McDonell attended day one of the 2010 Email Evolution Conference in Miami Beach Florida. Here...

Thousands of Australians have downloaded the Lasoo iPhone App in the past three months since launch; and are using the application to find retail offers and store locations while they’re out and about.Since launching in September 2009, the Laso...

Shopping comparison site Lasoo.com.au has taken out one of the top accolades at the inaugural SmartCompany Web Awards, winning “Best Overall Site (over 20 staff)” amongst some stiff competition. The awards attracted more than 200 entries...

Late last month, Lasoo.com.au launched its Pre-Shop® iPhone App, allowing users of the popular phone to search across catalogues, products, retailers and brands from leading retailers while they’re out and about.Since its launch, demand fo...

A big win for cross-channel retailers, enabling their marketing messages to achieve further social reach and enhanced return on spend.  Australia’s number one Pre-Shopping portal for bricks-and-mortar retailers, Lasoo.com.au, has had a mak...

Have you ever wondered who is reading your catalogue? 74.1% of Australians aged over 14 have read a catalogue within the last four weeks and a further 59.6% have read a catalogue within the last seven days.

We all know that targeted traffic is great for business.

Communications to customers can influence market perception of your business and have a significant impact on your overall success. With the media landscape rapidly changing, the need for effective, immediate and customer communication is paramount.

Many FMCG firms are letting their potential customers try before they buy with some fantastic results.

Your browser may not support display of this image.In today’s highly competitive retail environment, customers have a significant amount of choice, as well as high expectations. As a result, there is an increased need for retailers to take proactive steps to satisfy customer needs.

It seems that everyone is discussing the Global Economic Crisis.

According to the Direct Marketing Association, for every dollar spent on email marketing in 2008, marketers can expect an estimated $48.29 return on investment.

Just think about how many times you find the product you are looking for, but then can’t find the nearest store that stocks that product. Or you find your nearest store but you don’t know if it’s open or closed.

Let me guess. Your marketing dollars have been slashed but your sales budgets have increased. Your CEO wants more consumers through the doors, but hasn’t got any extra cash for you to acquire them.

Email is a highly effective channel for retailers to deliver content rich marketing messages to consumers.

Launched in November 2007, Salmat’s Dynamic Catalogue meets the growing need of bricks and mortar retailers and manufacturers, to make their products visible online. The technology is a powerful online product-based viewing platform that integrates into a retailer’s or manufacturer’s own site, enhancing online presence and customer experience.

Business Intelligence, Business Performance Management and Dashboards.

Salmat DigitalForce, a division of Salmat, has today launched two unique services for the mobile phone.

 

Salmat DigitalForce, a division of Salmat, has today launched two unique services for the mobile phone.

Traditional retailers are reclaiming the ground lost to ‘e-tailers’ (online only retailers) over the past few years, with over 3.5 million unique visitors searching catalogues online for in-store offers over the December shopping period.