US convenience retailer 7-Eleven plans to expand its business into Indonesia through a franchise agreement.
The agreement with PT Modern Putraindonesia of Jakarta will see Indonesia become the twelfth Asian country where 7-Eleven licenses or offers master franchises for its stores, reports
just-food.com
PT. Modern Putraindonesia will look to open its first 7-Eleven-branded outlets in Jakarta later this year and expects to build new 7-Eleven stores as well as converting some of its existing locations.
Products like Slurpee frozen carbonated beverages, Big Gulp soft drinks and Café Select coffee as well as immediately consumable fresh foods, with recipes developed for Indonesian tastes will be part of the convenience offering.
PT Modern's initial plans are to focus on opening stores in Jakarta, targeting densely-populated commercial and office areas, before considering other major cities, such as Bandung, Semarang and Surabaya.