McDonald's is introducing a new generation of global packaging next month in what will be the most comprehensive rollout in the brand's history.

All 118 McDonald's countries will participate in this rollout over the next two years.

The new packaging aims to illustrate the high quality ingredients and food prepared at McDonald's. McDonald's new global packaging will be consistent around the globe, using graphics, photography and storytelling, with and without words.

"Our new packaging is a fresh way of sharing McDonald's food quality story with our customers," said Mary Dillon, McDonald's global chief marketing officer. "The more people know about our food the more they'll love it."

While the packaging will reflect a global framework, it is flexible enough to accommodate 21 languages while sharing stories about McDonald's ingredients in a way that is locally relevant for customers around the world.

The new McDonald's packaging will be introduced first in the UK, Ireland and the US and continue rolling out worldwide through 2010.

McDonald's new packaging was developed by Boxer, a subsidiary of The Marketing Store Worldwide, located in Birmingham, UK. Boxer also worked on the original "I'm lovin' it" and Global Casting Call packaging designs for McDonald's.

McDonald's has more than 31,000 local restaurants in over 100 countries. More than 75% of McDonald's restaurants worldwide are owned and operated by franchisees and affiliates.

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